Denise Sarazin
Content Marketing & Communications @AppDirect
Signup · Get unlimited contacts
WORK HISTORY
Content Marketing & Communications @AppDirect
Ottawa, ON, CA
Developing a wide variety of impactful and engaging content, including blog articles, social posts, press releases, thought leadership content (guides, white papers), all content assets for integrated demand generation campaigns, email marketing, and more.
EDUCATION
University of San Francisco
Advanced Interactive Marketing and Measurement
Algonquin College of Applied Arts and Technology
Technical Writer graduate certificate
Carleton University
Bachelor of Journalism
Boston College
Evaluating Community Relations Programs and Activities
Harvard University, John F. Kennedy School of Government
Dealing With an Angry Public
York University - Schulich School of Business
Project Management
SKILLS
ABOUT DENISE SARAZIN
A senior communications and marketing professional, I have a vast range of experience in corporate and marketing communications, from the conceptualization and launch of new programs and strategic communications planning to all stages of execution and operations.With the premise that content is everything when it comes to an organization\'s public presence and brand reputation, one of my greatest skills is knowing how to tell my clients\' story in a compelling, insightful manner that is relevant to each audience – whether it\'s marketing a product, launching a new initiative or managing a sensitive issue.My expertise spans a broad spectrum. I have managed numerous large-scale digital programs, developed innovative integrated marketing communications campaigns, coached senior executives, and managed wide-scale media relations and stakeholder programs.Using my professional journalism training as a springboard, I have managed and developed impactful, results-focused communications and marketing content for all channels, in English and French.WHAT CLIENTS AND PEERS SAYRead the recommendations below to see how my peers, senior executives, and clients rate me as a strategic thinker who delivers superior, creative solutions coupled with sound execution. My reputation as an outstanding mentor, leader and negotiator comes from my passion for building exceptional relationships with internal clients, external partners and key stakeholders. EXPERIENCE HIGHLIGHTS: Digital marketingBusiness market communicationsProduct marketingStrategic counsel to senior managementNegotiation/consensus-buildingMotivating high performanceSearch engine optimizationSocial mediaCommunication planning/executionExternal communicationsMedia relationsAnalyst relationsAdvertising campaignsPublic affairsIssue managementWriting & editingPaid searchCustomer researchUsability/user experienceSpeechwritingPresentationsProject managementTechnical writingTraining
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.