Denise Myers
Global Marketing Program Manager @Tektronix
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WORK HISTORY
Global Marketing Program Manager @Tektronix
Leading a multi-year global education campaign targeted at universities, technical schools, and community colleges that offer electronics engineering degree programs. The goal is to drive brand awareness and preference for Tektronix test and measurement equipment in undergrad and research labs. In collaboration with regional marketing colleagues, I am defining overall campaign strategy including the buyer’s journey for target personas, campaign messaging, sales tools for distribution partners, solution offerings, content development, social media, PR, email, educational curriculum, and new product launches that tie into this segment.
EDUCATION
Clackamas Community College
Associate of Science (A.S.), Computer Science
Portland State University
Minor, Professional, Technical, Business, and Scientific Writing
Portland State University
Bachelor of Science, Science
Portland State University
Minor, Computer Science
SKILLS
ABOUT DENISE MYERS
Experienced Digital Marketing professional with a solid history of creating effective…
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