Denise Gohl-Eacrett
Senior Director, Marketing and Communications @SMS Equipment Inc.
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WORK HISTORY
Senior Director, Marketing and Communications @SMS Equipment Inc.
We’re Partners in Your Possibilities – the people behind the world-class machines and leading-edge technologies, innovating solutions that help your businesses grow.
EDUCATION
The University of British Columbia
BBA, Marketing, Management
SKILLS
ABOUT DENISE GOHL-EACRETT
I’m a seasoned Senior Marketing and Brand Communications leader, currently heading marketing for a global B2B organization based in Alberta, serving sectors like mining, construction, commercial, and industrial markets. With 15+ years of experience, I specialize in building brands that drive results by boosting awareness, accelerating sales, increasing market share, and leading award-winning campaigns.Highlights of my career include elevating Fountain Tire’s national brand ranking from #64 to #14 (Strategy Creative Report Card, 2020), earning 50+ marketing awards, and being named Marketer of the Year by Strategy. I’ve also served as a judge for top industry awards, including Cannes Young Lions, the Shopper Innovation Awards, and the Canadian Marketing Association Awards.Known for thriving in ambiguity, I bring an entrepreneurial mindset, sharp business instincts, and strong leadership to complex, fast-moving environments. I lead a high-performing team spanning communications, PR, digital, customer experience, research, and insights by combining data and creativity to exceed KPIs and deliver real business impact.I’m an accessible, collaborative, and high-energy leader who believes great marketing is built on curiosity, courage, and a bit of fun. Outside of work, you’ll find me running ultramarathons, flowing through yoga, or adventuring outdoors with my dogs, Luna and Lennox.
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