Denis Dina

Regional IT Business Partner Sales & Marketing Semea @Campari Group

In my role of Regional IT Business Partner Sales & Marketing SEMEA I\'m the zipper that merges 2 apparently distant worlds: IT and Business. As a Business Partner I\'m the driver\'s navigator in the rally car and I collaborate with different Business Process Owners in order to drive and promote the adoption of Global IT Solutions and Tech Innovations that generate value for our marketeers, salespeople, customers & consumers in local markets. I create value for the business thanks to technology because I fall in love more with problems (business process & people) than with solutions (technological). Only the technology doesn\'t enable business strategy as the current cars don\'t bring any passengers to their destination unless they are driven by drivers who have a driving license (firstly people, then processes and finally platforms). What motivates me to play an IT Business Partner is.to interact with great and diverse people to provide innovative tech solutions for business challenges no one could have anticipated.