Denis Desiatov
Director of Products @Xsolla
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WORK HISTORY
Director of Products @Xsolla
Los Angeles, CA, US
Lead and mentor 8 direct reports and ~60 global team members across product, engineering, UX, and analytics at a employee gaming commerce company.• Collaborate with the CPO and CEO to lead strategic initiatives, including high-priority, company-wide transformation projects.• Define and execute end-to-end product strategy for DTC platforms, improving engagement by 40% through weekly UX testing and research-backed feature design.• Built an intelligent offer engine that increased upsell success and reduced reliance on manual sales input.• Automated backend operations using Jira Product Discovery and integrated tooling, eliminating manual workflows and enhancing stakeholder visibility.• Rolled out a personalized content recommendation engine, improving return visitor rates and driving repeat purchases.• Led global platform redesign efforts that elevated CSAT from 55% to 90%, simplifying onboarding and scaling customer support via self-service.
EDUCATION
Macquarie Business School
Strategic management: Be competitive
Johns Hopkins Whiting School of Engineering
Data Science
HTML academy
Professional Development of Web Interfaces
UCLA Anderson School of Management
Executive Program
IE Business School Executive Education
Brand and Product Management
FEFU
Master's degree
Quest To Learn
Swift 5 iOS Application Developer
Bauman Moscow State Technical University
AGILE SCRUM
University of Michigan
Python
ABOUT DENIS DESIATOV
I’m a senior product leader with over 12 years of experience delivering digital transformation and platform innovation at enterprise scale. I specialize in translating complex business goals into measurable outcomes by leading cross-functional teams, driving product strategy, and executing intelligent automation initiatives. My work spans AI/ML-driven product development, global team building, workflow automation, and user-centered design, all focused on maximizing customer retention, business value, and operational efficiency. I’ve led major initiatives in fintech, e-commerce, and telecommunications, building products that have impacted tens of millions of users and generated billions in value. I thrive in fast-paced environments where agility, experimentation, and strategic alignment are critical to sustained growth. Whether launching new platforms, scaling AI-driven solutions, or optimizing customer journeys, I partner closely with C-level leadership to drive results. Career Highlights • Led the modernization of high-volume commerce platforms at Xsolla, increasing conversion rates by 80% and turning a leaky funnel into consistent, scalable revenue. • Designed and executed a DTC product strategy at Xsolla that raised user engagement by 40% and delivered sustained customer growth. • Revamped customer interfaces and journeys, raising CSAT scores from 55% to 90% through simplified UX and effective self-service features. • Automated backend operations that saved $100M+ annually through AI-powered optimizations and strategic platform integration. • Spearheaded the deployment of a biometric facial recognition system for payments at Sberbank, reaching 10M+ users and processing $1B+ in transactions. • Delivered a $1B net present value by embedding predictive AI models into Sberbank’s core operations, streamlining financial decision-making. • Negotiated 95%+ savings on Productboard while overseeing internal tooling strategy, increasing system adoption with minimal cost. • Built and scaled high-performing product teams of up to 150 professionals, embedding experimentation, user obsession, and agile delivery into every layer of execution.
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