Dena Hope Rand
Social Media Director @Resplendent Agency
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WORK HISTORY
Social Media Director @Resplendent Agency
Austin, TX, US
Build scalable social media systems that improve efficiency, streamline collaboration, and strengthen alignment between social, PR, and creative teams.Oversee paid social and digital strategy, managing campaign setup, optimization, and performance tracking to drive measurable results.Develop and refine service scopes, pricing structures, and resource planning to support profitability and long-term growth.Guide content strategy and art direction to ensure creative assets align with campaign goals and brand objectives.Mentor and upskill the social media team, fostering accountability, creative thinking, and strong execution.Translate data and platform insights into clear, actionable strategies that connect engagement metrics to business outcomes.Partner with agency leadership to shape Resplendent’s digital vision and strengthen integration across departments.
EDUCATION
Columbia College Chicago
Bachelor of Arts, Marketing; Public Relations; Marketing and Communications; Public Relations; Advertising; Journalism
The University of Texas at Austin
Certificate, Digital Marketing
SKILLS
ABOUT DENA HOPE RAND
With over a decade of experience in social media and five years specializing in digital marketing, I bring a I work at the intersection of digital strategy, social media, and creative content. My focus is on building systems and campaigns that are clear, intentional, and actually useful to the teams and brands behind them.I’ve spent more than ten years in social and several years in digital marketing, working across hospitality, CPG, lifestyle, and agency environments. I lead social strategy, guide creative direction, and manage integrated campaigns while keeping the process organized and the work aligned with real goals.My approach is straightforward. I pay attention to how people actually use platforms, how teams work, and what gets in the way of execution. I care about structure, clarity, and making sure creative, paid, and organic efforts support each other instead of operating in silos.If you want a better sense of how I think and what I build, my portfolio lives here:
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