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Diego Carvajal
CEO Founding Partner @Gig Company
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WORK HISTORY
CEO Founding Partner @Gig Company
Bogota, MX
Co-diseño y opero los procesos digitales, sistemas de contenido y motores de distribución que convierten audiencias en ingresos medibles — para grupos de medios, marcas, campañas políticas y creadores en Colombia, México y el mercado hispano de EE.UU.gig trabaja en cuatro frentes: talento digital fraccional, transformación digital (OKRs, modelos operativos, diseño de equipos), performance y data, y Media Labs — motores integrados que producen contenido video-first y nativo de plataformas a escala, con distribución y lógica comercial desde el día uno. Prisa Media Colombia — de líder en radio a líder audiovisual. 819M de reproducciones en enero 2026 (+278% interanual). Video = 34% de los ingresos digitales; digital creció 66% vs. 2024.Club América × TikTok — 25M de impactos desde un halftime de 15 min, en 25 formatos multicanal antes, durante y después del evento.Marcas políticas (Paloma Valencia) — 7.4M de views, 145K interacciones en dos semanas; escalable a 20M+ con costo controlado.Radiópolis México, Mamazotas, Seguralia, Deportivo Cali — Media Labs produciendo 100+ piezas/mes en estructuras lean.Marcas personales (modelo Authority): Julio Sánchez Cristo, Daniel Coronell, Santiago Molano, Jerónimo Berrío.Prisa Media · Caracol Radio · W Radio · AS · N+(Televisa) · Univision · Uforia · Exile Content Studio · Pernod Ricard · Seguros Bolívar · Leal · Sacyr · Spring · SAC · Rappi Pay · Thomas Greg & Sons · TVN. — Co-creamos IP con creadores top desde el día uno — equity por proyecto (no un fee), el estudio operando contenido, franquicias, alianzas con marcas, productos y eventos en vivo como un solo negocio.WAN-IFRA Digital LATAM (Mérida, Bogotá, Buenos Aires, México, Londres, Lima) · HispanicIZE Miami · Silicon Beach Fest LA · Digital Future Forum · SIP Connect · INMA LATAM · Portada Summit.
EDUCATION
Universidad de La Sabana
Comunicador Social y periodista, Journalism and Social Communicaction
IESE Business School
Advanced Management Program in Media and Entertainment (Media AMP), Advanced Media Program
Georgetown University
Georgetown Leadership Seminar, Leadership
Colegio San Mateo Apostol
Bachiller
SKILLS
ABOUT DIEGO CARVAJAL
I co-design and operate the digital processes, content systems and distribution engines that turn audiences into measurable revenue. Most organizations — media groups, brands, creators — have the raw material: attention, authority, a story worth telling. What they lack is the operating system that compounds it. Campaigns expire. Systems don\'t. As CEO of gig, I lead a studio that partners with organizations on four fronts: fractional digital talent, digital transformation, performance and data, and Media Labs — integrated engines that produce video-first content at scale, with distribution and commercial logic wired in from day one. — Prisa Media Colombia: from radio leader to audiovisual leader. 819M plays in January 2026 (+278% YoY). Video = 34% of digital revenue. — Political brands: 7.4M views, 145K interactions in two weeks, scalable to 20M+ at controlled cost. — Radiópolis México, Mamazotas, Seguralia, and personal brands like Julio Sánchez Cristo, Daniel Coronell, Santiago Molano and Jerónimo Berrío: 100+ pieces/month on lean, externalized structures. — 130K+ members, 300k+ accounts reached per month, 1.5M monthly plays across Instagram, TikTok, Spotify, Tidal, Apple Music. Sponsorships with Jameson, Glenlivet, Pernod Ricard. Proof the system works end-to-end — editorial to distribution to monetization.\' — gig\'s Authority Venture Studio, formalizing a model we already operate: co-creating IP from day one, creators receiving equity per project (not a fee), studio running content, franchises, brand alliances, products and live events as one connected business. Founding partner at Cambio and Los Danieles. Former CDO at N+(Televisa); Regional lead Discovery Plus (MEX–BRA); Digital MD at ICCK (Caracol TV, El Espectador, BLU Radio) and El Tiempo; VP Digital Ops at Univision/Uforia. Program lead Facebook Journalism Project + WAN-IFRA across 15 LATAM media companies. Started in newsrooms, radio and magazines. I think about content as editorial craft first, business second — and why the two end up aligned. Bogotá · Colombia, México, U.S. Hispanic market. If you have an audience worth compounding, let\'s talk about the system that would let it.
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