Delvina Berisha

Senior Specialist, Programmatic @CIBC

Toronto, ON, CA

Managed and optimized programmatic campaigns, including CPA campaigns that drove an increase in completed applications for Simplii Financial products (Chequing account, High-Interest Savings Account, Credit Card, etc.)- Utilized customer insights and performance metrics from programmatic ad campaigns to suggest refining targeting, content, and budget allocation, resulting in improved audience engagement and conversion rates- Developed comprehensive monthly performance reports, tracking key metrics like CPA, CTR, and customer acquisition costs for senior stakeholders, leading to data-driven adjustments that improved campaign performance- DSP experience: Google DV360, Amazon DSP, Yahoo DSP, etc- KPIs: CPA, CPM, CTR, VCR, etc.

Brock University

Bachelor of Business Administration - BBA