Deidre Watts
VP of Marketing @Gradient AI
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WORK HISTORY
VP of Marketing @Gradient AI
EDUCATION
Virginia Commonwealth University
Bachelor's of Science - Marketing
Rutgers Business School
Design Thinking Program - October, 2018
SKILLS
ABOUT DEIDRE WATTS
With over 20+ years of experience transforming companies through marketing, analytics and brand positioning, Deidre brings both start-up and Fortune 500 experience to bear to drive results for companies. She works with cross-functional teams to inspire new ways of approaching integrated marketing and customer experience. All the while, Deidre focuses on modernizing the tech stack and developing critical analytics to drive measurable results. She is a cultural leader that seeks to bring teams together, create synergy and foster inclusion. • Proven Leadership - Strong record of success leading teams, driving organizational change and producing business results. • Digital, Print and Media Expertise – Deep knowledge of customer acquisition, customer experience, and managing strategic initiatives. • In-House and Agency Experience -Spanning various industries including technology (B2B and B2C), insurance, financial services, healthcare, automotive and non-profit organizations.• Cultural Leadership– Deep focus on building sustainable culture change. Ability to forge strong internal and external partnerships across sales, product, IT, ops, compliance, legal and agencies.• Broad Experience – Building organizations from the ground up with a unique mix of hands-on experience and strategy.
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