Deepti Baluni
Salesforce Product Owner @Guardian Financial Services
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WORK HISTORY
Salesforce Product Owner @Guardian Financial Services
Reading, GB
Led operations improvement workstream initiative focused on reducing the cost to serve and financial risks by introducing technological advancements within Salesforce. This ensured that Salesforce delivered maximum value aligned with the company\'s business strategy and improved efficiency within the organization\'s operational, claims, and underwriting areas.Responsibilities:• Product Strategy & Vision: Defined and communicated product vision, aligned with market needs and business goals.• Roadmap Development: Created and managed product roadmaps to prioritize high-impact features and align cross-functional teams.• Business Case & ROI Analysis: Developed business cases and tracked ROI for new features to support strategic decision-making.• Cross-functional leadership: Collaborated with engineering, testing, operations, underwriting, claims, and marketing to drive product success.• Go-to-Market Planning: Coordinated product launches with marketing, ensuring effective positioning and product communication.• Lifecycle Management: Oversaw product lifecycle, planning updates, iterations, and end-of-life strategies.
EDUCATION
SGRR, Race Course
Higher Secondary and Secondary Education, PCMB
Dehradun Institute Of Technology
Bachelor's degree, Information Technology
SKILLS
ABOUT DEEPTI BALUNI
As a seasoned Product Manager and Product Owner with over 10 years of experience in IT, I specialize in driving product strategies, optimizing business processes, and leading cross-functional teams to deliver customer-centric solutions. My expertise spans various industries, including life and motor insurance, financial services, digital marketing, and technology, with a strong focus on agile methodologies, platform optimization, and scalable product development. I excel at aligning products with market needs and business objectives, ensuring measurable value delivery through continuous iteration and stakeholder collaboration.I am passionate about delivering value through innovative product development, from market research and product discovery to roadmap creation, backlog management, and go-to-market strategies. With a proven track record of aligning products with business objectives and customer needs, I have successfully led teams to implement operational improvements, enhance user experiences, and drive significant cost savings.Key skills and areas of expertise include:Agile Product Management (Scrum, Kanban)Product Discovery & StrategyBacklog Management & PrioritizationSalesforce Platform Optimization (Service Cloud, Sales Cloud, Marketing Cloud)Cross-functional Leadership and Stakeholder ManagementGo-to-Market Strategy & Product LaunchesMarket & Customer ResearchROI & KPI AnalysisData-Driven Decision Making and Iterative Product DevelopmentCurrently, I serve as a Salesforce Product Owner at Guardian Financial Services, leading Salesforce optimization initiatives to drive efficiency, enhance user experience, and reduce financial risks in operations, underwriting, and claims processing. I\'m also focused on aligning Salesforce with business goals, improving compliance, and creating scalable solutions for the company\'s policy administration and operational teams.
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