Deepakraj Baskar
Digital Marketing Specialist @Casino Time
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WORK HISTORY
Digital Marketing Specialist @Casino Time
Toronto, ON, CA
Directed a 900K media budget across multiple targeted channels, optimizing ad placements and messaging to improve campaign efficiency, resulting in a 37% reduction in CPA and saving $60K in player acquisition costs.• Orchestrated multi-platform acquisition campaigns on Google Search, PMax, Meta, YouTube, TikTok, and Reddit,driving a 43% increase in new player acquisition through full-funnel digital marketing strategies.• Developed and deployed real-time Looker Studio dashboards and detailed expenditure reports, which increased reporting efficiency and enabled proactive budget adjustments, ensuring fiscal discipline and campaign agility.• Spearheaded the identification and activation of new acquisition channels (Reddit, TikTok, Microsoft), successfully diversifying the platform mix and delivering a 43% increase in Monthly Active Users.• Strategized and executed targeted promotional campaigns segmented by distinct customer profiles and game interest,resulting in a 40% increase in email open rates and a 25% boost in customer engagement.• Owned full funnel campaign execution, translating performance data into actionable creative briefs for design teams and agencies, resulting in a 60% improvement in creative asset performance and strict adherence to brand guidelines.• Designed and executed data-driven media acquisition strategies leveraging competitive insights and market analysis to capture high Lifetime Value audiences, driving a 34% conversion increase in untapped markets.• Collaborated with cross-functional teams to design and execute high-impact iGaming promotion strategies,significantly boosting user retention, re-engaging players, and driving a 20% increase in promotional adoption• Prepared comprehensive post-campaign analysis reports, articulating key performance metrics (KPIs) and delivering actionable insights that led to a 25% improvement in overall campaign effectiveness.
EDUCATION
Easwari Engineering College(SRM Group)
Bachelor of Engineering - BE, Mechanical Engineering
Canadore College
Post Graduate Certificate in Project Management, Project Management
Concordia University
Post Graduate Diploma in Business Administration , Business Administration and Management, General
ABOUT DEEPAKRAJ BASKAR
Hey there! I\'m Deepakraj Baskar, a passionate digital marketing expert with over 5 years of proven experience. My mission is to help you achieve your marketing goals through the power of content marketing, SEO, and insightful data-driven strategies.With a friendly yet expert approach, I\'ve had the privilege of partnering with numerous companies, guiding them towards marketing success. I understand that every business is unique, which is why I tailor my solutions to suit your specific needs.I\'m here to share my expertise, industry secrets, and latest trends with you. My aim is to empower you with knowledge and equip you with the tools needed to thrive in the ever-evolving digital landscape.Join me on this exciting journey as we navigate the world of digital marketing together. Let\'s unlock your full marketing potential and achieve remarkable results. I can\'t wait to see your brand flourish!Feel free to connect with me here on LinkedIn and explore the wealth of valuable resources I have in store for you.Remember, it\'s all about you and your marketing success. Let\'s make it happen!Cheers,Deepakraj Baskar
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