Deepak Nair
Senior Manager @TELUS
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WORK HISTORY
Senior Manager @TELUS
Toronto, ON, CA
As a Senior Manager in the Advanced Data & Advertising team at TELUS, I lead the Data Management and Monetization function, with a focus on activating high-quality, privacy-compliant first-party data to drive advanced advertising outcomes. I work at the intersection of data strategy, technology, and media to enable scalable audience segmentation, optimize campaign performance, and unlock new revenue opportunities through data partnerships.My responsibilities include building and managing robust data pipelines, designing and governing audience taxonomies, collaborating with product, engineering, and marketing teams to streamline data workflows, and supporting the integration of TELUS\' data assets across major ad tech platforms (e.g, Google, Meta, DSPs, CDPs).I’m also responsible for delivering partner-specific insights and measurement frameworks, helping brands leverage TELUS data to enhance targeting and personalization. My role is instrumental in shaping the future of data-driven advertising at TELUS by driving innovation in how we monetize data while upholding the highest standards of data privacy, security, and compliance.With a strong background in data analytics and media technology, I bring a blend of strategic thinking and executional excellence—focusing on building scalable solutions that support TELUS’ broader vision of being a leader in the digital advertising and data space.
EDUCATION
University of Mumbai
Bachelor of Management Studies
SIES College of Management Studies
PGDM
SKILLS
ABOUT DEEPAK NAIR
Results-oriented Marketing Analytics Professional with 15+ years of experience spanning advertising agencies, publishing, consulting, and brand management. Skilled in leveraging data to inform strategic marketing decisions, with deep expertise in data analysis, audience segmentation, data visualization, and campaign optimization. Proven track record of empowering performance marketing teams by driving improvements in marketing performance and ROI. Adept at transforming complex data into actionable insights, leading teams, and managing large-scale analytics projects. Proficient in advanced analytics tools and platforms, with a strong commitment to delivering data-driven solutions that align with business objectives. Eager to contribute to a dynamic team where advanced analytics skills can be utilized to deliver impactful marketing solutions and foster growth.
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