Deema Kasem
Account Director @VML
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WORK HISTORY
Account Director @VML
Toronto, ON, CA
Leading the end-to-end management of the Volkswagen Canada website including content enhancement, functionality, and user experience- Directed the product management for web applications including driving feature planning, feasibility assessments, user requirements, and crafting optimal user journeys to support development priorities and launch schedules- Led a comprehensive website revamp, collaborating with creative, UI/UX, and development teams to optimize user flow and usability, resulting in significantly improved engagement metrics and exceeding vehicle configuration targets by 9.6%- Developed and launched creative campaigns utilizing algorithm-based, data-driven personalization to enhance the website experience, leading to a rise in lead rate and a boost in vehicle configuration rate- Led the strategic development and execution of a new e-commerce solution inclusive of a pre-ordering strategy across various website touchpoints to streamline and enhance the online vehicle buying journey.
EDUCATION
American University of Sharjah
Bachelor of Arts, Mass Communication; Advertising
SKILLS
ABOUT DEEMA KASEM
Dynamic Digital Director with over 10+ years of experience leading digital initiatives in creative agencies. Adept at crafting and executing digital strategies that transform brand narratives into compelling digital experiences. Committed to driving growth through innovative digital solutions that deliver measurable impact and strengthen brand equity.
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