Dede Butler

Marketing Manager, North America @Maptek

Golden, CO

Lead the overall marketing strategy to support pipeline growth and customer acquisition, recently increasing prospect engagement by 64% YoY * Evaluate and integrate technology platforms and new features to automate and streamline processes, and derive key insights from data to drive decision making and achieve business objectives * Develop and refine processes to manage the lead lifecycle including lead generation, defining stage criteria, qualification, nurturing, workflow definition and automation, and ensuring a seamless handoff to sales * Plan and execute strategic campaigns across Pardot and Salesforce collaborating with cross-functional stakeholders to meet business goals; increased lead conversion by 30% YoY with a 100% increase in won marketing-led opportunities in 2020 * Create reports and dashboards to deliver insights into campaign conversion and revenue generating customers; enable cross-functional teams to develop custom views * Hire, develop, lead, and coach a high-performing marketing team, ensuring all team members achieve personal and professional goals * Connect customers to innovative, technically robust solutions in the 3D geospatial software industry

Texas Tech University

Bachelor of Business Administration (BBA)