Debra L. Gawet
Global Social Media Strategist @SANS Institute
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WORK HISTORY
Global Social Media Strategist @SANS Institute
North Bethesda, MD, US
Serves as the lead Global Social Media Strategist across North America, EMEA, APAC, and LATAM for SANS Institute, the most trusted and largest source for cybersecurity training, certification and research in the world.• Leads a team of social media managers, providing daily oversight and guidance to global social team and internal stakeholders.• Develops and refines social media brand guidelines through collaboration with Global Director of Brand and Communications.• Oversees the implementation of the social media aspects of both B2B and B2C campaigns for overall brand awareness and lead generating tactics, in coordination with Demand Generation, Public Relations, Content Marketing, SEO, Paid Media, Field Marketing Management, Product Marketing Management, and other internal stakeholders as well as partners.• Analyzes our current online presence and strategy that includes multiple channels and platforms.• Identifies areas of improvement and develops a cohesive social media strategy, working with marketing leadership to ensure overall corporate and business unit goals are aligned.• Creates KPIs for program success holistically as well as for individual campaign performance, evaluates the analytics of strategy, and adjusts as necessary.• Tracks and analyzes SEO and user engagement data to provide effective solutions for content optimization and improved web traffic.• Leads Social Media Crisis Management Strategy which includes community management, monitoring, listening.• Develops and oversees implementation of a social media influencer strategy to network with industry professionals and influencers via social media, looking for engagement opportunities to grow our following and see our brand reach new audiences.• Stays up to date with latest social media best practices and technologies for growth of brand.• SANS Smile Award Recipient (2024)
EDUCATION
The Art Institutes
Bachelor of Science (B.S.), Graphic Design
Saint Leo University
Bachelor of Arts (B.A.), Psychology
SKILLS
ABOUT DEBRA L. GAWET
Greatness comes from living life with passion and purpose”I’m Debra L. Gawet, a Social Media Strategist and Marketing Leader with a strong foundation in analytics and consumer behavior, serving both B2C and B2B audiences worldwide. With over 12 years of experience in organic social media marketing, I’m committed to helping brands develop their professional presence and impact.I stay at the forefront of social media and digital marketing trends, leveraging my research expertise and relationship-building skills to develop and implement effective strategies. My approach to marketing combines a deep enthusiasm with meticulous attention to detail and innovation. I’m driven by results and thrive in dynamic environments where I can apply my skills to strengthen brand recognition and drive profitability.My key skills include: Social Media Management Social Media Audit + Strategy Community Management + Listening Social Media Reporting Employee Advocacy Social Media Governance + Risk Management Social Marketing OptimizationA bit about me: I was born in Vermont and now live in Florida. I’m passionate about animal rights and am actively involved in a volunteer group supporting local feral cats. When I’m not catching waves at the beach or helping animals, I’m spending time with family and friends, creating lasting memories.🤝 Let’s connect!
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