Chris Chapman
Senior Product Marketing Manager @SANS Institute
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WORK HISTORY
Senior Product Marketing Manager @SANS Institute
Lead the strategic execution of demand generation and go-to-market efforts for cybersecurity education and certification programs.+ Conduct competitive analysis and market research to inform product strategy and refine go-to-market plans, ensuring program differentiation in a saturated education landscape.+ Create high-impact content to drive engagement at key stages of the funnel and support lead generation and nurturing goals.
EDUCATION
Marymount Manhattan College
BA, Communication Arts
Parsons School of Design - The New School
MA, Media Studies
ABOUT CHRIS CHAPMAN
Marketing Strategist & Brand Storyteller sitting at the intersection of culture and technology. With 15+ years of experience, I craft human-centric narratives that turn passive audiences into passionate communities.Notable Skills & Experience:• Engagement marketing• Content strategy and production• Marketing project management• Organic and paid social campaigns• Customer experience optimization• Marketing analytics and measurement• Influencer and agency management• Business intelligence tools
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