Debra Charest

Head of Brand Marketing @Vinattieri 1385

San Francisco, CA, US
MOBILE NUMBERS
+16•••••••74

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WORK HISTORY

Jun 2022 — Present

Head of Brand Marketing @Vinattieri 1385

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Napa, CA, US

Lead a team in brand management, marketing strategy and execution across multiple platforms and distribution channels for the iconic wineries represented by Vinattieri 1385, the importing company owned by Marchesi Antinori, inclusive of the domestic owned wineries, Stag\'s Leap Wine Cellars, Antinori Napa Valley and Col Solare. Portfolio: Marchese Antinori, Solaia, Tignanello, Villa Antinori, Castella della Sala, Guado al Tasso, Badia Passignano, Tormaresca, Bocca di Lupo, Prunotto, Santa Cristina, Stag’s Leap Wine Cellars, Antinori Napa Valley, Haras de Pirque, among others.Prior to Marchesi Antinori\'s acquisition of Stag\'s Leap Wine Cellars in June 2023, I led direct to consumer guest experience, national brand strategy development and implementation for three luxury wineries: Stag\'s Leap Wine Cellars, Patz & Hall, and Conn Creek.

EDUCATION

2000 — 2003

University of the Pacific

Bachelor, Arts Management

2013 — 2015

W. P. Carey School of Business – Arizona State University

Master of Business Administration (MBA), Marketing

SKILLS

MarketingSpiritsStrategyMarket PlanningSalesProduct DevelopmentWine TastingBeverage IndustryBeerBrand ManagementCross-Functional Team LeadershipFmcgKey Account DevelopmentPricing StrategySales ManagementEvent ManagementAlcoholic BeveragesPricingLeadershipManagementWine

ABOUT DEBRA CHAREST

Consummate leader with over 15 years of accelerated recognition for executing strategies and delivering results that validate strong leadership, consumer loyalty, and continuous increased ROI. Visionary and pro-active analyst elevating customer experience, product marketing, and branding to new levels. Lead by example through strong leadership, persuasive communication, and storytelling, presenting information analytically and creatively.

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