Deborah Lawson
Brand Acquisition @Princess Cruises
Santa Clarita, CA, US
EMAILS
MOBILE NUMBERS
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WORK HISTORY
Sep 2019 — Present
Brand Acquisition @Princess Cruises
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Valencia, CA, US
Oversee brand acquisition and partnership marketing to generate new leads and bookings through growth opportunities, brand sponsorships and integrated campaigns. Manage brand advertising and media programs. Analyze performance of offline & digital marketing initiatives and identify recommendations for improving efficiencies.
EDUCATION
N/A
University of La Verne
Certificate
N/A
California State University-Northridge
Bachelor of Science - Business Administration
SKILLS
Social MediaMedia PlanningProduct ManagementSponsorshipAdvertisingCrmContent ManagementMobile MarketingBrand DevelopmentCompetitive AnalysisCreative DirectionOnline MarketingContent DevelopmentTelevisionStrategic PartnershipsManagementTeam BuildingStrategyE-CommerceMarketingEmail MarketingVideoMobile DevicesInteractive MarketingWeb AnalyticsIntegrated MarketingNew MediaEntertainmentOnline AdvertisingVideo GamesDigital MediaMarketing CommunicationsDigital MarketingEvent ManagementDigital StrategyBrand ManagementUser ExperienceContent StrategyMarketing StrategySocial Networking
ABOUT DEBORAH LAWSON
Strategic partnership marketing leader with proven success in creating 360-degree…
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