Deborah P.

Marketing Communications Specialist @Horizon Blue Cross Blue Shield of New Jersey

Newark, NJ, US

Manage Annual Enrollment Period (AEP) marketing campaign execution for Government Programs, driving customer acquisition and retention initiatives. Develop and execute digital content strategy for social media, creating monthly editorial calendars to increase customer engagement and brand awareness. Coordinate website, blog and regulatory content updates with cross-functional teams, managing stakeholder and Compliance approvals and ensuring timely project delivery. Design and deploy targeted email campaigns to support integrated marketing initiatives and drive campaign performance

Parsons School of Design

Graphic Design

Middlesex College

AAS

Rider University

Bachelor's degree