Deborah Kerh
Digital Marketing Manager @Quematics Data. Intelligence. Impact
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WORK HISTORY
Digital Marketing Manager @Quematics Data. Intelligence. Impact
Cambridge, GB
Writing engaging content for a variety of audiences that is consistent with brand guidelines. Planning and executing Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition, maintaining brand presence on third party sites, keeping all messaging current.Planning and coordinating webinars / webcasts to promote and engage prospectsKeeping up to date with the latest trends and best practices in online marketing and measurement. Responding to online inquirers and perform lead nurturing.Collaborating with designers to improve user experience.Measure performance of digital marketing efforts using a variety of Web analytics tools (e.g. Google Adwords, Google Trends, Google Analytics)Using tools like screaming frog, trello, hootsuite for managing the company’s social media presence and following SEO fundamentalsDriving marketing campaigns in Microsoft Dynamics-CRM softwareAcquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendors
EDUCATION
University of Hertfordshire
Bachelor's degree, Business, Management, Marketing, and Related Support Services
ABOUT DEBORAH KERH
Digital Marketing Manager | Event Marketing | Brand Management | Google Analytics |…
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