Deborah Holtkamp
Vice President - Marketing @Homewerks Worldwide
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WORK HISTORY
Vice President - Marketing @Homewerks Worldwide
Lake Bluff, IL, US
Lead and oversee marketing including strategy, communications, creative, merchandising, promotions, content creation, marketing operations, new product development, product life cycle management, research, and analysis. Have delivered 140% sales growth since joining the company - achieving record sales in 4 of the past 5 years. Launch hundreds of new products and derivatives annually under our own brands and retailer private brands. Have built PIM and DAM system for nearly finished goods SKUs. Introduced new web-based interface for access to product data/assets and creation of custom selling tools. Built reputation as trusted marketing, product, and merchandising partner for major retailers including Home Depot, Lowe’s, Ace Hardware, Walmart, Menards, Tractor Supply, and smaller regional and strategic customers. Developed high performing marketing team, adding creative/graphic design, product management, regulatory/certifications, packaging engineering, online content, and project management expertise. Delivering 40% SKU count reduction for improved productivity and profitability by executing first SKU rationalization.Provide leadership and support to drive and facilitate business growth beyond scope of marketing role. Act as executive team change agent to evolve company structure/process and drive continuous improvement. Manage cross functional project management to ensure product launches and promotions are delivered on-time. Contributed input and guidance to ERP implementation and continue to develop workarounds to solve operational needs. Address operational issues by creating visibility, escalating issues, and solving problems creatively. Participate in due diligence for acquisition targets, evaluation of assets, and integration of businesses and brands.
EDUCATION
Gies College of Business - University of Illinois Urbana-Champaign
MBA
University of Illinois Urbana-Champaign
MM
University of Wisconsin-Stevens Point
BM
ABOUT DEBORAH HOLTKAMP
Experience- Diverse consumer and end-user marketing history with well-known and much-loved brands including McDonald\'s, Pillsbury, Dirt Devil, Whirlpool, Maytag, Shark, Ninja, and Homewerks- Rich B2C, B2B2C, and B2B marketing background including product development, product life cycle management, business growth strategy generation, and online content creation and optimization- Significant experience in branding and marketing communications, including strategy development, brand positioning, advertising, promotion, public relations, investor/corporate relations, web development, social media, and sports/event marketing- Trusted business partner with licensors such as Disney, Whirlpool, SC Johnson/Ziploc, Mario Batali, Sesame Street, The Food Network, NASCAR, NHRA, World Cup USA, and Fred Astaire\'s estate, as well as with large retailers working on behalf of their brands- Demonstrated leadership as a valued executive, as a builder and coach of marketing teams, and as a change agent driving evolution and continuous improvement across organizations. Super Powers: • Strategic Communication – Much of my career has been built on my ability to mine insights, create a unique brand voice, and write to resonate with any audience. From groundbreaking Super Bowl ads to company crisis management to on-shelf merchandising, crafting the right message is critical. • Resourceful Execution – I solve problems creatively and know how to make things happen. Whether through internal team members, external resources, or by rolling up my sleeves, I find ways to get it done and win. • Resilience and Adaptability – Acquisitions, sales, management changes, and life events have required that I be flexible and nimble, adjusting to the unexpected to succeed. I learn and assess situations quickly, and know how to drill down to the knowledge necessary to make decisions. • Business Savvy – My robust knowledge extends beyond my marketing focus and expertise to include sales, infrastructure, operations, process, change management, and accounting based on a broad experience base. Goals- Provide marketing leadership in an environment that values experience as well as entrepreneurial spirit- Continue having fun while working hard to grow businesses and beat the competition. Specialties: Consumer insights, brand vision, strategy creation, marketing execution, new product development and positioning, team building, product life cycle guidance, and project management
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