Debora Jordao

Marketing Brand Manager @Playa Hotels & Resorts

Miami-Fort Lauderdale, FL, US

Premier owner, operator, and developer of luxury all-inclusive resorts located in iconic beachfront destinations across Mexico, Jamaica, and the Dominican Republic. Its distinguished portfolio includes world-class properties under renowned brands such as Hyatt Zilara, Hyatt Ziva, Hilton All-Inclusive, Wyndham Alltra, Kimpton, Jewel Grande, and The Luxury Collection by Marriott.Serve as Brand Marketing Leader for high-end all-inclusive resorts.• Define brand strategy and oversee execution of 360° marketing initiatives designed to strengthen brand equity, drive guest loyalty, and accelerate revenue growth.• Lead multi-channel brand campaigns tailored to affluent audiences, amplifying preference, emotional resonance, and direct conversion.• Deepen emotional connection and brand affinity by activating meaningful storytelling across the guest journey.• Safeguard brand integrity and elevate consistency across every touchpoint - digital, on-property, and partner channels, ensuring alignment with long-term positioning.• Partner cross-functionally with sales, revenue, and operations teams to tailor marketing strategies to local markets while preserving brand coherence.• Oversee marketing budget and media investment strategy, maximizing ROI and driving efficiency across campaigns and creative production.

ESPM Escola Superior de Propaganda e Marketing

Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management

ABEMD - Associação Brasileira de Marketing Direto

Especialização em Marketing Direto

ComSchool International

Planejamento Estratégico Digital

University of Connecticut School of Business

Marketing Management

Insper Instituto de Ensino e Pesquisa

Gestão de Equipes e Pessoas, Liderança

FGV - Fundação Getulio Vargas

Marketing de Serviços

Iab

Marketing Digital