Debbi Kruger

Marketing Manager & Executive Assistant @Ahead Of The Game Foundation

Wirral, GB

Assisting with the full set up of originally a CIC to charity - Ahead Of The Game Foundation.* Website - Designed and built two fully automated, multi-functional websites incorporating event and class bookings (with Zoom integration), automated email workflows, online courses and pre-recorded content, blogs, interactive forums, a range of forms synced with Google Docs, full SEO optimisation, and client database management.* Full set up of charity internal processes, email systems, Google Drives and supporting digital tools to streamline operations.* Marketing - Developed and executed multi-channel marketing strategies to raise awareness, increase engagement, and drive donations. Created integrated campaigns across print, digital, and social to support fundraising events and service delivery.Produced marketing materials, case studies, and impact reports tailored for funders, partners, and beneficiaries.Analysed engagement metrics and adapted communications for maximum reach and impact.* Branding, Website & Social Media - Designed and managed the charity’s brand identity, ensuring consistent messaging and visual guidelines across all platforms. Built and maintained user-friendly websites with booking systems, course hosting, and client database integration. Grew and managed social media channels, developing content calendars and campaigns that increased following and engagement. Implemented SEO best practices to improve visibility and attract new audiences.* Fundraising - set up of all online fundraising platforms, community fundraising campaigns, corporate sponsorships and partnerships.

Wirral Metropolitan

Business Adminstration