Debbie Ng

Director, Global Customer Excellence @TrendAI

CA

As part of the Customer Excellence team, I lead a high-impact team of super contributors who I learn from every day. Trend Micro\'s Global Reference VIP Program supports global sales and marketing needs. We are laser-focused on creating long-term relationships with a global customer base by collaborating with sales teams and key stakeholders. We leverage the relationships with executives, product management, product marketing, sales enablement, regional and global marketing, and campaigns to create value for our internal stakeholders and external customers. Development of the Global VIP program includes-Building Sales Reference Database infrastructure integrated with Salesforce and Marketo to enable self-service with updated customer data reflecting all reference activities and engagements-Development of over 200 global success assets in collaboration with global team - videos/blogs/success stories/digital marketing/social cards posted to trendmicro.com/customers-Nurturing of advocates from all lines of business and levels to expand personal and organizational growth-Deliver value to advocates by fostering an enhanced partnership with Trend Micro by connecting them with key parts of the organization including executive team, product management, customer support, education, product marketing-Focus on building profiles of executives (CISO, CIO, VP, Sr. Director\'s) through public assets and speaking engagements to leverage their professional profiles with peers and showcase their leadership in security-Develop digital advocacy through collaboration with Peer Review sites like Gartner Peer Insights, G2 and PeerSpot to generate user based reviewsThis year, we have also launched an executive-level customer program called Innovist Club to create a community for our C Level customers to connect, engage and support each other. Our team is focused on developing relationships and executing on calendar activities to ensure high value it delivered to members.

Carleton University

Bachelor's degree, Journalism and Mass Communications