Deb Freeman
Head of Brand and Marketing @hib.
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WORK HISTORY
Head of Brand and Marketing @hib.
Brand and marketing lead across all channels, driving strategy, creative direction and execution to build a strong, consistent and emotional brand presence.
EDUCATION
The Institute of Sales Management (ISM)
Strategic Sales Management
CIM | The Chartered Institute of Marketing
Marketing
Cranfield School of Management
Marketing Directors Programme
CIPR Qualifications
Continued Professional Development
Lead Academy
Social Media Marketing
Institute of Sales Professionals
Continued Professional Development
The Institute of Sales Management (ISM)
Continued Professional Development
ABOUT DEB FREEMAN
Strategic Leader | Commercial Growth | Brand-Led Marketing StrategyA proven leader with 25+ years’ experience shaping marketing strategies and driving commercial outcomes across B2B and B2C markets in the UK and internationally. Having led business development and marketing functions to deliver growth, strengthen brand positioning and enhance customer engagement, I have influenced overall company direction, led corporate communications through MBOs, managed company acquisition communications and brand launches, and delivered market repositioning through rebranding initiatives.Key areas of experience include:• Managing end-to-end customer journeys, aligning marketing and sales to drive lead generation, acquisition, retention and revenue growth.• Securing and retaining key contracts while expanding business opportunities.• Owning and managing marketing budgets and building high-performing teams.• Reporting to boards and executive committees, contributing to strategic decision-making and long-term business planning.• Board-level experience within charity sector, chair of trusteesI currently lead the marketing and brand function at hib, focusing on brand elevation, product portfolio growth and market engagement.
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