Deb Davis Wilson
Marketing Advertising Manager @Tulalip Resort Casino
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WORK HISTORY
Marketing Advertising Manager @Tulalip Resort Casino
Tulalip, WA, US
Develop and implement comprehensive multi-channel marketing/public relations strategies for three casinos including Tulalip Resort Casino, Quil Ceda Creek Casino and Tulalip Bingo & Slots resulting in increased revenues year over year Manage multi-million advertising budget (including print, cable/TV, connected TV, direct mail, email, billboards, social media and digital media), company branding, promotions, entertainment, public relations and sponsorshipsManage public relations strategy and messagingPerform oversight of creative collaterals and messaging to ensure alignment with branding strategyCoordinate and lead marketing efforts for casino promotions, restaurants, entertainment and events, hotel, spa and catering/meeting and corporate event sales Supervise marketing staff
ABOUT DEB DAVIS WILSON
More than 35 years of marketing leadership including brand strategy, advertising and public relations• Expert in digital media, website development, social media, email and digital extension programs• Extensive event management: including concerts and large events with more than 500 people• More than 25 years supervisory experience in building highly-functioning teams of up to 13 • Highly experienced in development and execution of multimedia advertising strategies: negotiated print, digital, radio, printing, direct mail and broadcast buys• Excellent writing skills including press releases, marketing collaterals, newsletters, ad copy, social media posts and website text• Passionate branding advocate: maintained standards for all communications, signage, marketing collaterals and packaging• Excellent sales professional with strong sales skills and persuasive negotiating abilities• Design management: have supervised graphic designers and magazine book/publications• Fiscal leadership: have managed multi-million-dollar marketing/advertising budgets• Excellent computer skills using Microsoft Office (intermediate Excel)• Supervised direct mail and commercial printing division • B.A. Communications (Public Relations/Advertising), Minor in Business Administration: Washington State University, Pullman, WA• Excellent communicator: create win-win strategies and collaboration• Extensive community engagement with chambers, Mount Vernon Downtown Association, fairs and festivals, school districts and other community organizations• Managed numerous marketing related community partnerships, agreements and donation strategies
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