Dean Renshaw
Outreach Manager @White Oak UK
Signup · Get unlimited contacts
WORK HISTORY
Outreach Manager @White Oak UK
Chester, GB
Managed Campaigns delivering over £19 million in origination. Managing prospect and customer campaigns for our direct and field sales channels. Data management through to lead generation. HeadlinesOutbound Sales - Increased sales conversion by over 400%Managing campaigns delivering over £20M in volumeIncreasing product renewal rate by 37%Inbound SalesIntroducing new sales channelsOptimising sales funnel by 85%Building an automated lead flowTop-level - Full understanding of Salesforce Campaign management - HubSpot power user - workflows for campaigns and sale prospects - Agency Management - knowledge and ability to manage multiple agency relationships - Managing Director - report straight into the MD. Under the hood - Data and campaigns - thousands of prospects and customers managed day-to-day - Enriching data - making it manageable to efficient- Sales - assisting sales teams with great leads, and pipeline opportunities for four sales teams - Creating a new ecosystem for sales and marketing - Bonded sales and marketing through an aligned approach - Introduced full end-to-end reporting on campaign metrics > Boosting our conversions by over 400%- Scaleability - Automating campaigns helps us scale the outreach - Salesforce reporting and campaign management - Hubspot and Salesforce campaign management - Writing copy for email comms - Designing email templates and AB testing
EDUCATION
University of Wolverhampton
Communication and Media Studies
Kelsterton College
Arts, Entertainment, and Media Management, Graphic Design
MiniMBA
Mini MBA in Marketing, Marketing
ABOUT DEAN RENSHAW
Award-winning Marketing Manager with 10 years’ experience within the sales & marketing, across many verticals. A true passion for developing, generating and optimising campaigns to deliver new business using a range of digital channels. Vast knowledge of the sales & marketing funnel from top to bottom, with the ability to analyse and challenge any leakage to further deliver the best marketing ROI for the business. Main marketing effectiveness management headlines,🤖 Recently integrated AI Outbound Call Outreach to further accelerate business growth and customer acquisition. By leveraging cutting-edge artificial intelligence technology, I\'ve successfully enhanced our sales and marketing efforts, driving unparalleled efficiency and engagement rates for our outbound call campaigns. This innovative approach has not only streamlined operations but has also helped us stay ahead of the competition in the modern digital landscape.*Update* Increased outbound business X10, through Ai dialler, new strategy and data management, delivering over 18k of calls a month. Proud to deliver a staggering +700% ROMI in just three years, starting from scratch, building PPC and email marketing campaigns. Masterminded innovative campaigns, turning mere impressions into tangible, enthusiastic, paying customers, generating millions of ads and thousands of MQLs. Worked meticulously with agency and internal teams, relentlessly refining our funnel until we drove the costs down to an optimal level, all while maintaining the high-quality leads we\'re known for. Implemented a comprehensive framework that allowed us to manage and report on an awe-inspiring +20k leads, effectively tracking the customer\'s journey from the initial click to genuine conversion. Steered agency activities effectively, assigning ambitious goals and judiciously administering expenditure to the tune of around Focused on customer acquisition marketing, highlighting the immense value and growth we provide to our clients at board-level discussions. Developed an influential framework to track and enhance sales team effectiveness, resulting in remarkable growth in successful deal closures.With a deep understanding of brand and customer acquisition marketing, coupled with a constant thirst for knowledge, I\'ve had the pleasure to steer several inbound aggregator channels to construct and bolster inbound business performance.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.