Deann Brown
Marketing and Communications Manager @Sfa Saniflo Canada
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WORK HISTORY
Marketing and Communications Manager @Sfa Saniflo Canada
Leading marketing and brand communications for SFA Saniflo, the industry leader in innovative plumbing solutions. I am driving strategic initiatives across Canada, collaborating with Sales and HQ Marketing teams, and agencies to execute impactful campaigns.Highlights- Overseeing brand design, social media, and website content strategies for SFA Saniflo Canada- Building relationships with vendors and industry contacts to craft creative marketing materials- Partnering with media agencies on PR, SEM, and paid ad strategies (i.e. Google)- Managing social media content using Agorapulse and targeted ad campaigns via Facebook Ads Manager and LinkedIn Campaign Manager- Utilizing Adobe Creative Cloud for designing and editing marketing collateral- Developing and managing annual marketing budgets for media, social ads, tradeshows, and events.
EDUCATION
Conestoga College
Certificate, Software Applications for Graphic Design
University of Waterloo
Bachelor of Arts, Honours English - Rhetoric and Professional Writing (Co-operative Program), Minor in Human Resources
Wilfrid Laurier University
MBA, Marketing Specialization
ABOUT DEANN BROWN
I have extensive experience leading the development and execution of marketing communications, social media marketing and influencer marketing strategies and plans across diverse industries. Using social media platforms to enhance consumer engagement, increase social followers and build brand communities. Fostering relationships with agencies, vendors and influencers to create integrated marketing communications and social media marketing campaigns and grassroots marketing promotions to deliver key business missions and visions.Key Skills include:Marketing * Communications * Integrated Marketing & Communication Campaigns * Marketing Strategy * Social Media Marketing * Online & Print Content Strategy * Writing * eNewsletters * eBlasts * Blogs * POP * New Product Launches * Influencer Marketing & Relationship Building * PR and SEM Strategies * LinkedIn Campaign Manager & , Facebook Business Manager Paid Ad Strategy * Vendor & Agency Management * Cross-Functional Leadership * Event Management / Trade Shows * A&P Budgets * KPI / ROI Analysis * Project Management * Training MaterialsSocial Media Platforms: Instagram, Facebook, LinkedIn, X (Twitter), Pinterest, Linktr.ee, Falcon.io Social Platform, Agorapulse Content Management SystemTechnologies: Microsoft Office Suite (Word, PowerPoint, Excel, Outlook), Adobe Creative Suite, Google Suite, MailChimp, Canva, Trello, Later, Wix, PrestaShop, Constant Contact, Yesware, Sendinblue, Stripo
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