Deanna Costante
Marketing Manager Senior Associate @EDSA, Inc.
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WORK HISTORY
Marketing Manager Senior Associate @EDSA, Inc.
Fort Lauderdale, FL, US
Creator and Host of the Hot Seat - an unhinged (yet informative) video interview series.• Spearhead social media strategy, resulting in a 20% increase in following and four Land8 Awards.• Author articles for Design Matters Magazine, conducting leadership interviews and creative direction.• Project-manage client communications via MailChimp, achieving a 25% higher open rate than industry average.• Manage website updates via WordPress, attracting new users per quarter.• Elevated EDSA’s branding through a website overhaul, graphic refresh, and enhanced tone of voice.• Collaborate with consultants on successful PR strategy, securing coverage with Forbes and Washington Post.• Conducted workshops to educate employees on implementing EDSA\'s brand voice through interactive sessions.• Create and execute recruitment campaigns, resulting in tailored messaging and graphics for target audiences.• Implemented an award submission process, securing 10 firm project recognitions since 2020.• Maintain EDSA’s CRM database, tracking leads, proposals, new clients and contacts.• Assist in formulating and updating the marketing plan and budget.• Provide monthly reports on firm-wide opportunities, tracking leads, proposals and contract wins.• Contribute to RFP responses through the creation of qualification books, resumes and capability statements.• Established a non-profit partnership with Serving with GRACE, providing gifts to underprivileged families.• Led an event with the Jack and Jill Foundation, resulting in 30 custom backpacks filled with supplies.• Orchestrate company retreats/holiday parties, accommodating 250+ people annually.• Coordinated the opening celebration of EDSA’s Raleigh office, managing the event for 50+ guests remotely.• Assist in creating a company intranet via SharePoint, providing ongoing updates to content and graphics.• Serve as an employee liaison, updating the company on various firm initiatives, events, plans and protocols.
EDUCATION
Haverford High School
High School Diploma , General Studies
West Chester University of Pennsylvania
Bachelor of Arts - BA, Major in Communication Studies, Minor in Studio Art with concentration in Graphic Design
ABOUT DEANNA COSTANTE
Hi! I\'m Deanna - a Northeast girl livin\' in SoFlo with a love for all things creative. Inspired by art, nature, hospitality and design (and sometimes even people watching. is that weird?), I\'ve made it a point to connect with various audiences through branding, social, short & long-form copywriting, graphic design and a lot (and I mean a lot) of other stuff. While I\'m certainly weird, loud and a tad out-of-the-box (blame my Italian mother for that), I\'ve had the pleasure of ghost writing and creating / executing content and campaigns for a variety of companies, team leaders and colleagues, resulting in some super fun and awesome marketing pieces that resonate with personal brands and niche audiences. Other important things to note:(1) I\'m obsessed with my son Hank - he\'s a well-fed French Bulldog.(2) I love helping people discover their passions, especially as it relates to personal branding, and (3) I\'m currently the Marketing Manager for EDSA, an EXTREMELY talented group of planners, designers and landscape architects that have the ability to influence the future of our world. how cool is that? Anyway, I\'m always looking for ways to learn, grow and expand my network. Feel free to give me a follow or shoot me a connect! All my best- Dee
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