Dean Lokes
Global Vice President Product - Adidas Originals Ftw @阿迪达斯
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WORK HISTORY
Global Vice President Product - Adidas Originals Ftw @阿迪达斯
DE
Responsible for driving and shaping the Global long-term strategic ambition and team spirit & culture of the adidas Originals sub brand, with a primary focus on Footwear growth.Creating the adidas Originals Men’s, women’s & kids footwear collections, to win the aspirational sport, street & fashion consumer globally.Leading the Franchise portfolio management choices of our Iconic Franchises models & families such as Samba, Superstar, Campus, Gazelle, Stan Smith & adilette, to name just a few.Building new modern lifestyle innovation concepts, that fuse archive DNA with today’s cultural & community resonance to truly connect with Gen Z and Gen Alpha\'s style.Presenting authentic products & story telling, that resonates with consumers falling in love with our beautifully crafted & vibrantly merchandised, iconic & modern originals product.Working closely with Fashion influencer doors and leading wholesale partners to drive the global adidas original footprint and seasonal ambition.
SKILLS
ABOUT DEAN LOKES
A results-orientated global senior executive, specializing in the consumer goods industry. With over 30 years of international brand experience and team spirit & diversity leadership. working across the sports, streetwear and fashion industries.Consistently achieving unprecedented global market share and consumer mindshare gains by elevating franchise portfolios, product merchandizing, value propositions and consumer\'s experience and all touch points.I have a proven track record in leading global teams to create new labels, new franchises & breakthrough consumer centric strategies, story telling and innovations, that fuel business objectives (top & bottom line). Recognized for building and leading top-performing cross-functional teams across continents, developing successful relationships with retail partners and brand assets and creating robust E2E creation strategies to translate vision into measurable business outcome short, mid and long term.I demonstrated exceptional leadership, communication, and management skills with ability to react quickly to evolving business dynamics and challenges.Key Skills: Global Brand leadership consumer goods Global Team Building & Leadership Global Brand & Label Identity building Global Creative & Design direction Product innovation & Concepts visionary Franchise portfolio management expert Strategic thinking, planning & execution Informed Decision Maker Business Operations & Growth E2E Creation & Sourcing Consumer centricity Global sport & fashion retailing If you’d like to learn more about how my experience in brand and business growth can help your company, kindly reach out via email – d••••••••@hotmail.com
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