Crystal Park
Creative Lead @Siwon Management
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WORK HISTORY
Creative Lead @Siwon Management
Vancouver, BC, CA
Siwon Management is a multidisciplinary business consulting and technology company serving both B2B and B2C clients, and I oversee the full creative and product experience across all business units.• Leading the in-house design team and directing the full-scale rebranding initiative across digital and physical touchpoints.• Overseeing the design and UX of the corporate website and cross-platform product experiences to ensure cohesive user journeys.• Managing key corporate materials such as company profiles, investor decks, and business proposals, ensuring visual clarity and strategic alignment.• Shaping the creative direction of new business initiatives, helping define branding and design strategies for client-facing projects across various industries.
EDUCATION
Keimyung University
Bachelor's degree, Visual Communication Design
Tamwood Careers College
Diploma of Education, UX Design
ABOUT CRYSTAL PARK
I’m a product designer and creative strategist with over 9 years of experience in UX/UI design, branding, and visual communication.Currently, I lead branding and UX design strategy at a business management consulting firm, working across various industries. I oversee visual identity, user flows, and promotional assets, aligning creative direction with business goals.Previously, I contributed to the launch of a generative AI-powered fashion platform as an early team member; owning UX/UI, branding, graphics, and user research.My career began at a UX/UI agency, followed by years of freelancing and work in the blockchain industry, driving design for innovative, tech-driven projects.Always open to connecting with professionals across fields to exchange ideas and inspiration:)
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