David Chen
Assistant Marketing Manager @Cac Natural Foods
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WORK HISTORY
Assistant Marketing Manager @Cac Natural Foods
Amazon Store: Managed store operations/promo, optimizing content, product merchandising, and paid ads, leading to 200%+ MoM growth- Content Generation: Enhanced online visual merchandising and social media to improve conversion rates for different marketplaces- Marketplace Expansion: Launched and managed e-commerce initiatives on Temu.
EDUCATION
Donghua University
Bachelor of Business and Administration
ABOUT DAVID CHEN
Results-driven E-Commerce and Digital Marketing Professional with 14+ years of experience in e-commerce strategy, digital marketing, and account management across both agency and client-side roles. Passionate about e-commerce product management and development, optimizing user journeys, store homepages, and product detail pages to enhance discoverability, engagement, and conversion rates through data-driven insights and UX best practices. Expert in performance media planning (Amazon Sponsored Ads Certified), business development, and account management, with a proven track record of driving e-commerce growth and digital transformation. Leverage AI-powered tools to analyze user behavior, streamline content strategy, and optimize product visuals—enhancing the overall shopping experience. Experienced in leading cross-functional teams, managing multi-platform e-commerce operations (Amazon, Tmall, JD, TikTok Shop), and building strong partnerships with key stakeholders. Constantly exploring innovative solutions to create seamless and high-converting online shopping experiences.
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