David Porter
Director of Channel Sales, Emea @Ekahau
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WORK HISTORY
Director of Channel Sales, Emea @Ekahau
Heading up distribution sales and responsible for program oversight and channel expansion. This includes direct responsibility for over 25 distribution partners and 80% of Ekahau\'s EMEA target. A key area of focus for me, is to introduce programmatic improvements across our channel, giving our partners the best opportunities to drive further business at increased profitability. Other key areas of responsibility are sales plans (internal and partner teams), quota setting, forecasting and leading Disti account management, as well as owning the strategic development plans with our distribution partners.
EDUCATION
University of Gloucestershire
Business Management, Management Ethics, SBM, Financial Accounting, Business Management,
ABOUT DAVID PORTER
As the Director of Distribution Sales, EMEA at Ekahau, I am responsible for leading an aggressive channel growth target across the next 3 years. To enable this I own the distribution channel strategy within the region, and it is my responsibility to focus channel assets in the best possible way to achieve lasting success with our partners. Ekahau is the leading provider of WiFi Optimization solutions that enable partners and customers to trust us as the single most reliable source of optimally configured and maintained WiFi coverage. Ekahau were acquired by Ookla in October 2018, and in turn, is a subsidiary of Ziff Davis.I have over 15 years of experience in building and leading global channel partnerships for IT and cloud software vendors, most recently with Datto (Kaseya) and now Ekahau. My focus on data-driven insights and solutions for channel strategy, pricing, and profitability has served me well during this time. I founded and led TPC Global, a consultancy and software company that completed over 55 channel projects with leading IT vendors, including HPE Aruba, VMware, Cisco Systems, and Schneider Electric. I also held various roles at Cisco Systems, where I designed and implemented the Distribution360 analytics suite, redefined the value proposition to distributors, and chaired the Distribution Review Board. My mission is to help IT distributors and channel partners achieve optimal business profitability and success in selling through products, solutions and services.
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