David Bain

Director of Marketing and Digital @Castle Water

Blairgowrie, GB

At Castle Water, I play a pivotal role in leading the company’s digital transformation and repositioning in a highly competitive utilities market.Digital Transformation: Defined and executed a digital-first strategy that modernised customer engagement, automated key processes, and improved efficiency across the organisation.Rebrand: Directed a full rebrand programme, repositioning Castle Water in the market and ensuring consistent customer experience across digital, marketing, and operational channels.Marketing Performance: Overhauled marketing strategy and execution, introducing data-driven approaches that significantly improved acquisition, retention, and ROI.Operational Change: Managed major change projects across customer service, billing, and operational functions, ensuring delivery on time and within budget while driving cultural adoption of new ways of working.Leadership: Built and managed cross-functional teams, aligned senior stakeholders, and embedded a performance culture focused on continuous improvement and measurable outcomes.This work established Castle Water as a more customer-centric, digitally enabled organisation, with improved brand visibility, operational resilience, and marketing effectiveness.

Robert Gordon University

BSc Hons, Technology & Business

Robert Gordon University

PGD, Information Systems