David Lorti
Director of Product Marketing @Fortinet
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WORK HISTORY
Director of Product Marketing @Fortinet
Lucca, IT
Executive owner of GTM strategy, positioning, and lifecycle marketing for a $100M+ data and email security portfolio serving enterprise and mid-market customers.• Own end-to-end product and customer marketing strategy: positioning, launch planning, sales enablement, adoption messaging, and expansion narratives.• Translate complex security, compliance, and risk-reduction capabilities into clear, human-centric value propositions aligned to buyer psychology and risk behavior.• Partner with Product, Sales and Marketing leadership to improve pipeline efficiency, win-rates, and post-sale adoption through targeted enablement and customer-facing assets.• Solutions span: Data Security Posture Management (DSPM), Next-gen Data Loss Prevention (DLP), Email Security (SEG and ICES), Browser Security, Collaboration Security
EDUCATION
Thunderbird School of Global Management
Master of International Management (MBA Equivalent), International Business
Arizona State University
BA, Russian & Area Studies, Minor in Economics and Political Science
SKILLS
ABOUT DAVID LORTI
Strategic product marketing leader with 20+ years of experience growing revenue, winning in or defining categories, scaling GTM engines, and driving sustained pipeline/revenue growth for B2B SaaS and security platforms. Proven track record translating complex cybersecurity, AI, and behavioral-risk concepts into human-centric narratives that fuel adoption, expansion, and advocacy.Trusted product marketing leader at the intersection of Product, Sales, Customer Success, and Marketing— positioning products as market standards rather than feature sets, operationalizing repeatable launch frameworks, and operating as a high-performing individual contributor or builder/leader of high-performing teams.Core Leadership and Functional Strengths• Product Marketing and Go-to-Market Leadership (PMM + Lifecycle)(Functional and Organizational)• Category Positioning and Narrative Ownership• Go-to-Market Strategy and Tiered Launch Execution• Sales and Customer Success Enablement (Small Business to Mid-Market to Global Enterprise)• Market Intelligence, Competitive Strategy and Buyer Insights• Cross-Functional Leadership • Sales Enablement
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