David Lee
Group Leader, Direct to Consumer @Church & Dwight Co., Inc.
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WORK HISTORY
Group Leader, Direct to Consumer @Church & Dwight Co., Inc.
Chicago, IL, US
Responsible for multiple DTC businesses (including subscription-based) with an emphasis on increasing revenue, improving customer retention and lifetime value, working with brand teams to reach strategic goals and P&L management.
EDUCATION
Valparaiso University
BA, Communications
University of Phoenix
MBA, Business
SMU Cox School of Business
Master Negotiation
SKILLS
ABOUT DAVID LEE
A data oriented marketing professional with extensive experience in leading Direct-to-Consumer businesses. Expertise includes managing multi-million dollar lead generation and branding campaigns, improving consumer retention/advocacy/LTV and developing and leading diverse teams. A primary area of strength is driving online revenue through direct response and hybrid television as well as digital advertising campaigns (paid search, email, social & online display). B2C Marketing Specialties: • Lead Generation • Data Analytics • Media Management • Contract Negotiation • Maximizing Return on Ad Spend (ROAS) • Increasing Average Order Value (AOV)
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