David Judic
Interim Marketing Director @Aviva
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WORK HISTORY
Interim Marketing Director @Aviva
Accountable for the design, set-up and implementation of the new Marketing Centres of Excellence model within Aviva, covering 5 areas: Content & Creative Development, Planning & Performance Analysis, Digital & Paid Marketing, CRM and Insight & Research.\\\\n- Leading an area with 90+ colleagues and a multi-million marketing budget.\\\\n- Driving the direct performance plans and KPIs by product (Equity Release, Protection, Health, Wealth, AFA, Car & Home Insurance) plus customer metrics (digital registrations & regular use, multi-product holdings)\\\\n- Developing effective content and campaigns to leverage the brand\\\\n- Building and developing team culture, capability and new ways of working\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
The University of Salford
Bachelor of Science (BSc), Business & International Marketing
ABOUT DAVID JUDIC
Marketing expert with deep experience of financial services and a track record of…
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