David Goudge

Director of Innovation @Brand Development Business

Henley-On-Thames, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 1991 — Present

Director of Innovation @Brand Development Business

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Henley-on-Thames, GB

Brand Development is an creative innovation consultancy that combines planning, marketing and design to deliver outstanding results for clients.We have a virtual team with skills embracing planning, strategy, workshop moderation, quant research, tech-scouting and segmentation. We are based at Henley-on-Thames, west of London.Over the last year we have worked with clients in locations as diverse as Chicago, Dublin, Helsinki, London, Plymouth, St Louis and Sydney. All are welcome!

EDUCATION

1975 — 1979

De Montfort University

BA, Business Studies

SKILLS

Insight GenerationConcept GenerationInnovationBrand PositioningBrand RenovationIdea GenerationBrand ArchitectureBrand EquityPositioningCreative WorkshopsBrand DevelopmentInnovation ManagementCustomer InsightMarketing ManagementBrand ManagementFmcgProduct DevelopmentProduct InnovationWorkshopsMarketingStrategySegmentationConcept DevelopmentConsumer InsightShopper MarketingMarketing ResearchBusiness InsightsManagementStrategic ThinkingConsumer ProductsCompetitive IntelligenceAdvertising ResearchFocus GroupsInternational MarketingGlobal MarketingMarketing StrategyMarket ResearchFast-Moving Consumer Goods (Fmcg)

ABOUT DAVID GOUDGE

After 35 years helping blue-chip FMCG brands across the UK, Europe and the USA, our single conclusion is this: smarter innovation beats braver innovation. The brands that win consistently aren\'t the ones with the biggest budgets - they\'re the ones with the strongest propositions, built on the deepest consumer understanding - and the nerve to disrupt! If your innovation pipeline isn\'t performing the way it should, DM me or drop a comment on any of my posts. I\'m always happy to talk.

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David Goudge — Director of Innovation at Brand Development Business in Henley-On-Thames, GB | Unifers