Davide Grossi
Fractional CMO @Isapiens
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WORK HISTORY
Fractional CMO @Isapiens
Milan, IT
Define and lead the go-to-market strategy, translating business objectives into clear marketing priorities, channel mix and execution roadmaps. Own CRM and the end-to-end lead generation and nurturing framework, from acquisition to qualification, ensuring structured flows, timely follow-up and close alignment with sales. Shape brand positioning and oversee all organic communication across social media and email/newsletter, ensuring consistent messaging, strong audience engagement and long-term relationship building.
EDUCATION
Università Bocconi
Degree in Business Administration, Business Economics (Marketing)
Tulane University - A.B. Freeman School of Business
Economics
SKILLS
ABOUT DAVIDE GROSSI
Marketing director with over 18 years’ experience and special focus on marketing and digital. Currently working in fractional roles as CMO, Growth Director, consultant and mentor, while attending an Executive Master on Business Coaching.Extensive knowledge of all the main marketing disciplines and channels with consolidated skills in budget management, business development, 360 communication strategy and data analysis. Proven success in building full-funnel marketing strategies, integrating digital transformation with business outcomes, and leading multi-disciplinary teams across brand, product, CRM, media, and data. Analytical approach mixed with a creative mindset, able to find new perspectives and solutions to business and marketing challenges. Track record of successfully managed structured transformation projects in digital and marketing within complex organizations. Effective working with executive leadership, product, and sales to drive measurable business impact in both enterprise and high-growth contexts. Trained and mentored large teams with different levels of seniority.Experience acquired across Europe, LATAM and US markets.Italian, English and Spanish speakerCORE QUALIFICATIONS• Integrated marketing strategy & planning• GTM Planning & Performance Campaigns• 360 media strategy & campaign management• Brand, CRM, and full-funnel optimization• Data analysis and interpretation, translating numbers into stories• KPI Management: ROAS, CPA, LTV, ARR, NPS• Advanced performance marketing and E-Commerce expertise for B2C and B2B industries• Team leadership & project management across global & remote teams
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