David Wong
Senior Ux Designer @Sage
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WORK HISTORY
Senior Ux Designer @Sage
London, GB
Senior UX Designer working across Sage’s web and product ecosystem, focused on improving product discovery, simplifying complex journeys, and driving measurable improvements in conversion and engagement across Sage.com and related experiences.Highlights• Led UX design across key customer journeys, including product discovery, feature exploration, and conversion-focused landing pages• Played a central role in simplifying navigation and information architecture to reduce cognitive load and improve findability across complex product offerings• Designed and delivered high-fidelity UX and UI for web pages, in-product experiences, and interactive product tours• Used qualitative and quantitative insight (1:1 user testing, A/B testing, Google Analytics, ContentSquare) to inform decisions and validate outcomes• Influenced stakeholders and challenged assumptions through evidence-based design rationale, balancing user needs with commercial goals• Drove improvements in execution quality by raising design standards, refining patterns, and advocating for UX best practice• Acted as a go-to designer for specific areas, providing guidance and informal mentorship to other designers within the team• Collaborated closely with product managers, developers, research, and performance marketing teams to shape solutions from problem definition through delivery
EDUCATION
University of Greenwich
BA Hons, Graphic & Digital Design
SKILLS
ABOUT DAVID WONG
I’m a Senior UX Designer with deep experience designing and improving complex digital journeys across enterprise, SaaS, and consumer-facing products. I specialise in simplifying complexity, improving product discovery, and driving measurable outcomes through evidence-led design.At Sage, I work across Sage.com and related product experiences, shaping key customer journeys from discovery through to conversion. I partner closely with product managers, engineers, research, and performance marketing teams to define problems, shape solutions, and deliver UX informed by user research and performance data.My background spans both in-house and agency environments, including long-term freelance engagements with global brands such as AKQA, Hogarth (Rolex), Nike, Disney, Vodafone, BP, and major financial institutions. This experience has shaped strong judgement, adaptability, and comfort operating across complex constraints.I’m known for being a pragmatic designer who balances user needs with commercial goals, challenges assumptions with research, and raises the quality bar through thoughtful execution and clear design rationale. I often act as a go-to designer for complex areas and enjoy mentoring other designers to strengthen craft and consistency across teams.I’m most effective when operating as a senior individual contributor, influencing direction, shaping solutions, and delivering meaningful impact through design leadership and strong cross-functional collaboration.
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