Dave Ray
Head of Performance Marketing @Fortuna Gaming Ltd
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WORK HISTORY
Head of Performance Marketing @Fortuna Gaming Ltd
Leads affiliate management for Betable brands, focusing on building expertise to expand into international affiliate opportunities. Drives growth initiatives outside the UK, including ownership of key projects such as sweepstakes campaigns. Oversees strategic projects such as social casino development, loyalty mechanisms, gamification, and game development, ensuring alignment with market-specific opportunities. Manages app marketing efforts with plans to scale and streamline operations through team expansion. Collaborates on PR-based SEO strategies to enhance brand visibility and support growth objectives.
EDUCATION
Leeds Beckett University
Internet Computing For Business
Leeds Beckett University
BA (Hons), Business Management
Teesside University
Professional Graduate Certificate of Education, Education
SKILLS
ABOUT DAVE RAY
An experienced digital marketer and IT trainer. PGCE qualified, with over 10 years\' worth of experience in training people of all ages and backgrounds in IT and digital marketing skills. My digital expertise includes- SEO-Search Engine Optimisation- Website Creation and Development- SEM - Search Engine Marketing- Google Analytics-Social Media Marketing-Keyword AnalysisMy training experience includes the delivery of training to- Further Education and Higher Education IT students, Levels 2-6- Staff in local education such as Colleges, Universities and Schools- Local SMEs - advising on how IT can improve business growth.
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