David Barder
Chief Marketing Officer & Founder @Notarypro
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WORK HISTORY
Chief Marketing Officer & Founder @Notarypro
Ottawa, ON, CA
CMO, Co-founder and Board Member at NotaryPro, leading marketing for Canada’s fastest-growing legal-tech platform. I focus on scaling revenue, optimizing acquisition channels, and building a brand Canadians trust for seamless online notary services.Growth Focus Areas: Revenue Growth: Driving predictable, multi-channel revenue expansion across B2C, B2B, and partner ecosystems Acquisition Performance: Scaling high-ROI channels (SEO, GEO, AEO, paid search, affiliates, retailers) Cost Efficiency: Reducing CAC through funnel optimization, automation, and organic expansion ARPC & Retention: Increasing average revenue per client through add-ons, bundles, and lifecycle marketing Attribution & Insights: Strengthening data analytics to improve channel quality and revenue attribution🤖 Product-Led Growth: Enhancing adoption and conversion through new digital experiences and AI-powered featuresAlways open to connecting on growth strategy, legal tech innovation, and partnerships.
EDUCATION
Esade
Diploma of Executive Education, Leadership Development
Florida International University - College of Business
BBA, International Business & Marketing
University of St.Gallen
Master of Business Administration (MBA), Concentration in Marketing, Corporate Governance and Mergers & Acquisition
SKILLS
ABOUT DAVID BARDER
Chief Marketing Officer at NotaryPro, leading growth for one of Canada’s fastest-scaling legal-tech companies. I specialize in building high-performance marketing engines for regulated, trust-driven industries, where customer experience, product alignment, and channel quality matter more than hype.My focus is simple:Drive predictable revenue. Increase client value. Scale efficiently.With a background spanning digital engagement, performance marketing, product marketing, and startup advisory, I help teams unlock sustainable growth through clear positioning, multi-channel execution, and relentless optimization.What I’m passionate about: Revenue-focused growth marketing Product marketing that converts, not just communicates Scaling acquisition across SEO, GEO, AEO, paid, partnerships & affiliates Building trust-driven brands in regulated industries🤝 Supporting founders as an Angel Investor (Capital Angel Network) Turning insights and attribution into action and efficiencyWhether scaling a national legal-tech brand, advising early-stage startups, or building teams that love to win
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