Dave Aglar
Integrated Media Lead, North America @The Weber Shandwick Collective
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WORK HISTORY
Integrated Media Lead, North America @The Weber Shandwick Collective
Boulder, CO, US
As Integrated Media Lead at The Weber Shandwick Collective, I spearhead the integration of various media capabilities, ensuring a cohesive approach to client strategies. My role involves collaborating with teams across Influencer, Social Media, Earned, Paid and Content. By fostering connections and designing teams across the holding company, I help bring the best resources to our clients, positioning them for future success in a rapidly evolving media landscape. My focus is to drive transformation on our most significant Fortune 50 global client engagements.
EDUCATION
Western Colorado University
B.A, Business Administration
University of Colorado Boulder
Humanities/Humanistic Studies
SKILLS
ABOUT DAVE AGLAR
As the Integrated Media Lead for North America at The Weber Shandwick Collective, I lead the unification of influencer marketing, earned media, social, content, analytics and paid media strategies to deliver cohesive and impactful campaigns. I lead collaboration across teams and leveraging TWSC and Omnicom\'s vast resources to provide innovative and interconnected solutions for clients in the ever-evolving media and technology landscape. My work focuses on equipping organizations with integrated marketing frameworks - including Weber Shandwick\'s proprietary Cultural Choreography offering - that embraces technological advancements and delivers value-driven outcomes. With extensive experience in media strategy, direct marketing, and marketing operations, I design systems and build teams that address the challenges of a transforming media environment.
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