David Smith

Product Director - Airline Offer Distribution @ATPCO

Washington, DC, US

I drive the strategic vision, capabilities, and product positioning for ATPCO’s Distribute the Offer portfolio to achieve the established top-level outcomes, and ultimately industry impact in line with ATPCO\'s mission. To facilitate this, my team and I own the distribution strategy for ATPCO as well as the systems and data that power the industry\'s pricing data. My focus is to be an integral part of ATPCO achieving its strategic transformation goal of enabling the the industry reach 80% of all offers sold are dynamic and 80% of all offers are constructed by the airline by 2026 - the transformation to modern airline retailing through offers and orders.