David Siveyer
Global Product Lead @WPP
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WORK HISTORY
Global Product Lead @WPP
London, GB
Setting the product vision and lead execution for WPP’s AI-powered Open Production Studio - a global marketing production platform transforming how brands create content at scale. I work across strategy, product leadership and AI innovation, partnering closely with engineering, design, production and senior stakeholders to deliver next-generation tools for text, image and video automation. Working and reporting to the Chief Product & AI Officer, I steer product vision, lead product leadership forums, and ensure cross-portfolio alignment. A core part of my remit is ensuring WPP stays ahead of emerging trends in AI, machine learning and marketing technology - balancing innovation with brand authenticity, client trust and scalable production quality. I drive research, competitive analysis and the development of AI-first capabilities that meet real client challenges in a rapidly evolving landscape.
EDUCATION
Lindsey School, Cleethorpes
A Levels, French, Business, Geography
Northumbria University
International Business with French and German, Strategy and Media
Grenoble Business School
International Business
ABOUT DAVID SIVEYER
Emmy award winner, experienced in working across TV, digital media, video, streaming and OTT (over-the-top) leveraging capabilities and platform enablers such as voice, automation, personalisation, recommendation tools, artificial intelligence and machine learning to create rich and deeper experiences.Key areas of expertise: Product Management Data and Insight Customer Experience AI & ML Sports & Entertainment Strong collaborator - bringing together cross-functional teams Customer problem solving and discovery Live streaming Digital media Marketing & Advertising Product Lifecycle Management Agile Product Development
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