David Robb

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAVID ROBB

I’ve always been fascinated by the interaction of social, economic and the political dynamics within society. At the core of it all is how one entity communicates its wants or needs with another. It can be as straight forward as two people conversing over a beverage in the corner of a pub to the largest multinational organisation designing a multifaceted plan to make us all want its widget strapped to our wrists. It’s simple…really – it all follows basic principles of human communication. It’s the dialectic of speaking, listening and moving the conversation forward to achieve understanding. Its always been that way, even more so with the development of the internet. With the rise of social media or the “Web 2.0” the communication feedback loop has truly pushed human communication onto a mass scale. I’ve been fortunate enough to be exposed to many of the different building blocks of communications; advertising, public relations, direct marketing, online marketing, sales & customer service, promotions, trade shows and corporate philanthropy among others. I try and combine elements of traditional marketing techniques with evolving and ever changing new media channels to achieve overall goals. It’s the beating heart of what I do in Marketing Communications. If you’re curious about how you could develop your brand or just want to talk about communications drop me a line. david robb r••••••••@gmail.com