David Osborne
Head of Trade Marketing Emea @Dk Household Brands
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WORK HISTORY
Head of Trade Marketing Emea @Dk Household Brands
Farnborough, GB
Heading up international trade marketing for DKB\'s brands including Cole & Mason, Ken Hom, Zyliss and Culinare.
EDUCATION
Leicester Business School
Diploma in Marketing - CIM
Loughborough University
BSc (Hons)
ABOUT DAVID OSBORNE
A strategic Head of Trade Marketing with FMCG (both food and drink), household appliances and electronics experience with global companies and an accomplished track record of: • Leading the creation of a clear in-store and digital activation vision and strategy with clearly defined levers for success • Effectively engaging customers through insight-led activators and successful ROI • Developing compelling customer story aligned to marketing strategy for internal and channel consumption that support sales and category growth In-depth knowledge of FMCG (both food and drink), household appliances and electronics industries including retail in-store environment, consumer, customer, shopper behaviour and builds strong and collaborative relationships with retailers e.g. Tesco, Sainsbury\'s, John Lewis, Currys and agencies. Provides thought leadership to sales and marketing for successful NPD launches, ROI and product lifecycle management that is aligned to growth priorities. Plans and delivers an inspiring platform for increased value creation and improved performance. Extensive channel customer facing experience translating insights into relevant and impactful Shopper strategy blueprints. Flexible approach having achieved results in British, French and Korean companies, large corporations and SMEs. Member of CIM. UK citizen. Location: Maidenhead, England Manager Shopper Marketing Trade Marketing Customer Marketing Digital Marketing FMCG Category Management
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