David Higgins

Marketing Director @Armando Personal Injury Law

Tampa, FL, US

As Marketing Director, I oversee and manage all aspects of the firm’s marketing and communications strategy. My role spans digital and traditional channels, with a strong focus on driving client acquisition, strengthening brand reputation, and positioning the firm as a trusted leader in personal injury law.I lead the development and execution of comprehensive digital marketing initiatives including SEO, PPC, content strategy, social media, and website management to ensure visibility in a highly competitive market. I also manage branding, advertising campaigns, public relations, and community outreach to enhance engagement and foster long-term client relationships.In addition, I oversee all communications—both internal and external—to maintain a consistent, professional, and client-centered voice across platforms. By monitoring analytics, tracking ROI, and adapting strategies to market trends, I ensure the firm’s marketing efforts are results-driven and aligned with business goals.