David Fong
Head of Marketing @Lex Machina
Signup · Get unlimited contacts
WORK HISTORY
Head of Marketing @Lex Machina
Lex Machina, a LexisNexis company, provides Legal Analytics to companies and law firms, enabling them to craft successful litigation strategies, win cases, and close business. We are the pioneers of Legal Analytics, we’re the market leader, and our award-winning product is used by global corporations such as Eli Lilly, GM, Nationwide, Facebook, and Nike, as well as the majority of Am Law 100 law firms including Akin Gump, White & Case, Ropes & Gray, Wilson Sonsini, and Quinn Emanuel. Lex Machina is one of the fastest-growing businesses in LexisNexis, having been successfully acquired to expand our Legal Analytics product to all areas of the law. Lex Machina offers an innovative, fast-paced, and exciting culture that is true to our startup roots, with the security and financial stability of being part of legal technology giant LexisNexis. Responsible for- Strategy development and execution of company\'s overall demand generation and brand marketing - Marketing strategy and execution (plan, budget, and resources)- B2B lead generation support - Marketing communications - Public relations
EDUCATION
University of Washington, Michael G. Foster School of Business
BA - Business Administration, Finance/Marketing
Pepperdine University, The George L. Graziadio School of Business and Management
MBA, Marketing
ABOUT DAVID FONG
Senior marketing vice president / CMO / head of marketing with 20+ years of B2B and B2C experience in marketing strategy and planning, lead generation direct marketing, online/e-commerce, conference/event marketing, telemarketing, and public relations. I strive to strategize, plan, tactically execute, and inspire staff in brand marketing and demand generation. Accomplishments have included 400%+ growth in sales, 200%+ growth in lead pipeline, 100% increase in SEO/SEM traffic, 100% growth in LTV (lifetime value of the customer), and press coverage in New York Times, USA Today, Los Angeles Times, San Francisco Chronicle, Modern Healthcare, and Wall Street Journal. Led the Marketing teams that won the Inc. recognition, American Business Award\'s \"Gold\" Stevie Award, Direct Marketing Creative Guild\'s Pioneer Award, and Contact Center World\'s Best Technology Innovation award. In addition, have been awarded the Business Professionals of America National Outstanding Service Award. Specialties: SalesForce and Zoho CRM deployment, email marketing automation (including HubSpot, Vertical Response, MailChimp, and Constant Contact), search engine & social media marketing, event planning, web development, trade show marketing, subscription marketing, sales administration, inside sales management, industry awards, and marketing/financial analysis and budgeting. Have been Hubspot Inbound Certified and Google Adwords Certified - Individual Qualified. Industries: Legal, Human Resources, Healthcare, Entertainment, Internet, Telecommunications, SaaS, Consumer Products, Educational Products, Business Services. B2B and B2C.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.