Pam Richter
Senior Social Media Specialist @LexisNexis Risk Solutions
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WORK HISTORY
Senior Social Media Specialist @LexisNexis Risk Solutions
Provide support of social media initiatives across multiple business verticals, globally including:• Recognized for successfully resolving the Facebook and Instagram posting errors which directly impacted our PR, corporate social media and business vertical teams\' ability to effectively share business related content to employees and potential customers. This endeavor required a significant amount of research and collaboration with the vendor and internal stakeholders• Identified major platform glitch in Sprinklr ($5B company) affecting all global users, requiring their engineering department to develop fix• Built customized UI solution for company verticals reducing time spent posting, listening and analytics• Created library of social media training collateral incorporating the use of AI, accessible by all members of Global team• Daily support of social media platform, including training, troubleshooting, escalation and vendor relations; Flight digital content that serves to increase brand awareness, driving engagement and followership campaigns• Daily management, implementation, tracking/reporting and optimization of digital marketing content and campaigns across social media; generate social analytics/reporting on a monthly/ad-hoc basis to share with key stakeholders• Manage organic and PPC campaigns in social media as well as support search marketing• Collaboration of global teams to support social content delivery platform with asset and user management, listening queries, configuration, onboarding users, troubleshooting and ad-hoc requests; instituted 1:1 dept meetings• Develop, coordinate and deploy strategic plans (including brand and social media triage) to ensure audience targets, KPIs are met and scalable• Drive ongoing optimization of brand activities across social media while collaborating with internal global stakeholders to improve performance and ensure content meets or exceeds KPI goals and metric benchmarks.
EDUCATION
University of Maryland Baltimore County
Bachelor of Arts - BA, Visual and Performing Arts
ABOUT PAM RICHTER
I build brands, streamline marketing ops and elevate businesses to the next level. From marketing to social media and project management - I assess, implement and standardize programs utilizing lean principles to maximize overall efficiencies. I\'m passionate about problem solving, data analytics, creating order out of chaos and believe there is always a solution to any problem.Anything is possible with a good plan, a great team and a strong work ethic.
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